Apple’s event yesterday provoked two thoughts:
The new MacBook Air & Mac mini’s recycled aluminum chassis are incomplete, but significant, efforts to bend hypercapitalism toward environmental responsibility.
Those able to purchase a top-spec iPhone, an Apple Watch, an iPad Pro, & a Mac on an annual or biennial basis enjoy a level of income I can’t realize or expect to attain. I wonder what Apple’s marketing research indicates about frequent private buyers of these product lines. Many Apple tech podcasters & writers display a distinct lack of attention to (or self-awareness of) how Apple’s margin-seeking increasingly drives these product lines out of the grasp of low & mid-income users. I suppose it’s easier to talk about how excited you are to buy these products from your favorite company than how your favorite company is laser-focused on selling high-margin luxury goods with annual repurchasing patterns.